19 October 2015

Corporate Social Responsibilities

Toyota gives wildlife conservation a boost through a night of classical music

Kuala Lumpur, 19 October 2015 – UMW Toyota Motor continued to play an active role as a responsible corporate citizen by raising RM 327,000 to bolster efforts to protect the environment.

The 26th Toyota Classics, an annual CSR event that fuses beautiful music and philanthropy, was warmly received by a packed audience at the Dewan Filharmonik Petronas (DFP). Their generous spirit was duly rewarded as The Budapest Operetta and Musical Theatre, a multi-award winning orchestra from Hungary, took the stage and inspired them with a harmonious performance.

The beneficiaries for this year are the Borneo Conservation Trust who received a Toyota Fortuner, while Malaysian Nature Society and World Wide Fund for Nature, Malaysia both received RM 77,000. Royal Guest of Honour, His Royal Highness Sultan Sharafuddin Idris Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj, Sultan of Selangor, handed out the mock cheques to the NGOs on behalf of UMW Toyota Motor at the concert.

Akio Takeyama, Deputy Chairman of UMW Toyota Motor, said he was humbled by the generosity of the donors: “We would like to extend our gratitude to the various contributors from corporate companies as well as individual donors who have donated generously and towards this cause as we continue to fuse beautiful music and corporate social responsibility.”

“We have seen the good works done by these NGOs in preserving and conserving wildlife in Malaysia. Their unrelenting effort and commitment have impressed us, and we are happy to support their noble causes by channelling the proceeds from this year’s Toyota Classics so that they can continue protecting Malaysia’s wildlife,” said Datuk Ismet Suki, President of UMW Toyota Motor Sdn Bhd.

UMW Toyota Motor has continuously contributed to the society, with its CSR initiatives centred on three key pillars: Environment, Road Safety and Philanthropy.

“We always strive to give back to the community in which we operate from. It is our collective responsibility to protect and conserve the environment. If not for ourselves, we owe it to our children and grandchildren to enable them to inherit a world that’s pleasant to live in,” added Datuk Ismet.

Over the years, the Toyota Classics concerts in Malaysia have raised RM7.5 million to benefit 60 charitable and non-governmental organisations. Since its inception in 1990, Toyota Classics has held over 184 sell-out classical concerts in Asia, and raised approximately USD 7 million (RM26 million) over the last 25 years.

Also present at the concert were His Excellency Dr. Makio Miyagawa, Japanese Embassador and His Excellency Mr. Attila Kali, Hungarian Ambassador.

For more information on Toyota Classics, visit toyota.com.my.