04 August 2015

Corporate Social Responsibilities

The Tapestry of Hungarian Operatta with a twist of musical gala at 2015 Toyota Classics

Kuala Lumpur, 4 August, 2015 – Toyota Classics, the automobile maker’s signature corporate social responsibility (CSR) programme in arts and culture, will be showcasing the internationally acclaimed Hungarian theatre company Budapest Operetta and Musical Theatre at seven Asian countries.

 

The 26th Toyota Classics annual concert tour will delight audiences in Brunei, Cambodia, Laos, Malaysia, Thailand, The Philippines and Vietnam, this October. In Malaysia, the Budapest Operetta and Musical Theatre will be performing on 19th October 2015 at Dewan Filharmonik PETRONAS.

A media event was held today to announce the 2015 Toyota Classics concert performance in Malaysia and recipients of the proceeds. It was attended by UMW Toyota Motor Deputy Chairman, Mr. Akio Takeyama and company president, Datuk Ismet Suki. Other attendees were Datuk Dr. Laurentius Nayan Ambu, Executive Committee Member, Borneo Conservation Trust, Mr. I.S. Shanmugaraj, Executive Director of Malaysian Nature Society and Dr. Sundari Ramakrishna, Conservation Director of World Wide Fund for Nature, Malaysia.

UMW Toyota Motor Deputy Chairman, Mr. Akio Takeyama in his speech said, “Since its inception in 1990, Toyota Classics has held over 184 sell-out classical concerts in Asia, and helped to promote classical music in these countries. Toyota Classics’ tagline ‘Music that Moves Lives’ encapsulates its objective and spirit, which is to enrich lives through the appreciation of classical music”.

“The concert is a fundraising initiative, a corporate social responsibility effort of the company, to raise funds to assist and finance community and environmental projects carried by non-governmental organizations (NGOs)” he said.

The full ticket sales proceeds from the Toyota Classics concerts are donated to local charities to help different disadvantaged groups. To date, Toyota Classics concert series has raised approximately USD 7 million (approximately RM26 million) over the last 25 years.

With sold-out tickets and corporate donations from numerous organizations, the Toyota Classics concerts in Malaysia have raised RM7.5 million to benefit 60 charitable and non-governmental organisations.

This year, for the first time, Toyota Classics concert series has introduced a new theme which is “Wildlife Protection and Conservation,” and three NGOs have been chosen as the 2015 recipients. The proceeds, which targeted at RM365,000 will be awarded to three organizations which are the Borneo Conservation Trust, Malaysian Nature Society and World Wide Fund for Nature, Malaysia.

Mr. Akio Takeyama said “the three environment-and-nature-based organizations have been chosen based on their relentless dedication in preserving as well as protecting the natural habitats for the wildlife and plants”.

He also said “We are proud to be associated with the initiatives carried out by these organizations; as they are in tangent with UMW Toyota Motor’s corporate social responsibility efforts,” he said.

Apart from the Toyota Classics, UMW Toyota Motor is also actively involved in two other CSR programmes such as the Toyota Eco Youth, where the company has spent over RM20 mil for these CSR projects and initiatives since 2001. These investments have benefited the stakeholders as well as the communities in which it operate.

“We will continue to invest in CSR related programmes in spite the current economic situation as we believe some of the initiatives are long term in nature and requires adequate sustainability. This would not have been possible without the generous support of Malaysians and non-Malaysians,” he concluded his speech.

The one night gala performance of the Toyota Classics 2015 at Dewan Filharmonik PETRONAS will be graced by His Royal Highness (HRH) Sultan Sharafuddin Idris Shah Al-Haj, the Sultan of Selangor. Former Prime Minister Tun Dr. Mahathir Mohamad and wife, Tun Dr. Siti Hasmah Mohd Ali and His Excellency Japanese Ambassador to Malaysia Dr. Makio Miyagawa are amongst dignitaries attending the concert as well.

Toyota Classics 2015 tickets sales begin today, 4th August, 2015 and are priced at RM265, RM212, RM159 and RM106, and can be purchased now from the Box Office, Dewan Filharmonik PETRONAS. 

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