23 November 2016

Corporate News

New Showroom In Johor Bahru Sets The Benchmark For Next Generation Toyota Showroom Concept

Johor Bahru, 23 November 2016 – UMW Toyota Motor Sdn Bhd (UMWT), the sole importer and distributor for Toyota vehicles in Malaysia, is pleased to announce the official opening of the new Toyota showroom in Johor Bahru. This facility replaces the previous showroom at Jalan Kebun Teh and it features the Next Generation Toyota Showroom concept.

The new concept includes the latest layout and design that reflect a modern showroom. It offers a stylish and comfortable lounge area, where customers can enjoy their coffee, surf the internet or browse through the product information via digital spec stands at their own leisure, when they visit the showroom. For parents who bring kids, we have a play room where the children could play and entertain themselves while their parents are occupied.

The showroom also has special display area to highlight new model or key sales model, as well as a display to show the lifestyle image projected on Toyota models. To enhance customer experience, it also have an accessories display area and a merchandise corner where customers could browse and purchase Toyota TRD merchandise items.

Mr. Akio Takeyama, Deputy Chairman of UMW Toyota Motor said at the ceremony, “This showroom in Johor Bahru is the first UMWT’s showroom that features the Next Generation Toyota Showroom concept. This new initiative was to upgrade the overall Toyota showrooms environment all over the region with a new concept that would appeal to the younger generation while maintaining Toyota’s Corporate Image.”

Datuk Ismet Suki, President of UMW Toyota Motor said in his speech, “With the new concept, our aim is for the showroom to be vibrant and more customers friendly so that people who came in for a visit would feel welcomed.

He also said, “UMW Toyota Motor had spent RM15 million for this new facility that become a model outlet for Toyota’s Next Generation Showroom Concept. In future, more Toyota showroom as well as our service centres will adopt this new concept.”

The two storey showroom is located at No.31, Jalan Tun Abdul Razak (Susur 5), Johor Bahru. Apart from this showroom, UMWT has a 2S centre in Larkin and also three 3S centres run by its authorised dealer. The company currently has a network of 97 sales and aftersales outlets (including dealers) throughout the nation.

In December, UMWT have several exciting activities which include model improvements and the upcoming launch of the All New Toyota Innova. The company is also currently having the Year End Sales Carnival where customers can purchase various Toyota models that come with very attractive cash rebates.

Customers who wish to have more details on current promotion and locate the nearest Toyota showroom or service centre can visit toyota.com.my or call the Toyota Freephone 1800-8-TOYOTA (869682).

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