31 December 2015

Events & Promotions

Children to inspire the future of mobility via Toyota Dream Car Art Contest

Shah Alam: Children often have the boldest imaginations, and UMW Toyota Motor is inspiring them to draw their dream cars in the Toyota Dream Car Art Contest.

In its 10th instalment, the Toyota Dream Car Art Contest aims to inspire children from all corners of the globe to share ideas about the future of mobility by submitting drawings of their dream cars. First held in 2004 by Toyota Motor Corporation in Japan, it is one of the largest children’s art contest in the world. Besides encouraging the young ones to expand their imagination and interest in cars, the contest also spurs children to be ambitious and reach for their dreams.

Last year, more than 875,000 “Dream Cars” entries were submitted by youths from the ages of 4-15 years from more than 81 countries. The submissions, which came from various parts of the world, were submitted to the official Toyota distributors in their respective markets. From the thousands of entries, more than 700 different artworks were shortlisted for the final round of judging in Japan.

Deputy Chairman of UMW Toyota Motor, Mr. Akio Takeyama said: “Innovation and creativity are crucial to Toyota’s Kaizen philosophy, which promotes the constant improvement of our products and services. Through this contest, we can showcase these new ideas to the world, but also embrace them as inspiration for our future offerings.”

Datuk Ismet Suki, President of UMW Toyota Motor added: “Malaysian children are very creative. Last year, we received more than 1000 entries and the judges were enchanted by the imagination and artistic skills of the children. By channeling this creativity to the automotive sector, we hope to shape the future of car designs.”

The contest, which started recently, will continue to run until 12th February 2016. Open to all children from the ages of 4-15 years, participants will be divided into three age groups: under 8 years, 8-11 years, and 12-15 years. All submissions will be judged based on the main criteria - originality and creativity.

At the national level, the Gold prize is an Apple iPad Mini, while the Silver winner takes home a mountain bike. The Bronze winner wins two tickets to Legoland Johor. The work of the national winners will automatically be submitted to the next stage – the World Contest.

The National Contest winners will be announced in April 2016, while the World Contest winners will be announced in September 2016.

For more information and details on how to enter the contest, log on to Toyota Malaysia’s official website at www.toyota.com.my.

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